Copywriting
Nice and Serious
I’m a copywriter for B Corp creative agency Nice and Serious. I work with international brands, organisations and charities that are committed to making a difference to the planet. Here’s some of my most recent work:
Stop Following Me film: Campaign to end surveillance advertising to kids
With young campaigners, I wrote a short film for the charity Global Action Plan, calling for surveillance advertising to under 18s to be banned:
World Hepatitis Day 2023 (World Health Organization)
I was the lead copywriter for WHO’s flagship hepatitis awareness campaign, devising messaging, social media copy and scripting two animations.
Welcome Every Woman
I loved working on this flagship campaign for the incredible charity, Women for Refugee Women, including scripting the video below:
I developed campaign messaging, out-of-home copy, activation ideas and social media posts for this global campaign to celebrate B Corp businesses around the world.
I scripted this short film to promote Luminate’s ten-point plan to #ReclaimOurRights and reign in the unchecked influence of big tech companies. The film was screened at the 2023 Nobel Prize Summit.
Teach First
As the education charity’s in-house copywriter, I brought the brand to life using words in:
explainer animations
promotional videos (here’s part one and part two of a recent recruitment campaign I scripted)
policy reports
stories and case studies
I also devised and delivered a range of training sessions for staff and led on the organisation’s style guide. Here’s a selection of my work for the charity:
The Guardian
From 2009 to 2016 I was the Guardian’s PR manager, working closely with journalists and editors to promote our brand and journalism internationally. In this role, I acted as the newspaper’s editorial spokesperson, defending the Guardian's reputation during some of its most high-profile stories. This included the Pulitzer Prize-winning Edward Snowden investigation, the internationally-renowned phone-hacking scandal and the groundbreaking WikiLeaks revelations. I also wrote promotional material, including reader updates in the printed newspaper, video scripts and press releases.
Forrest and Tilley
On a freelance basis I worked with a small enterprise in Bath to write and edit the content for their new website.
Learning with Parents
I worked with this brilliant charity on a pro-bono basis to edit and consult on their first ever Impact Report.